Privacy & Cookies Policy

En Patagona en Ruta (patagonaenruta.cl), we value and respect the privacy of our users. This Privacy Policy describes how we collect, use, store, and protect the personal data you provide when browsing our website, accessing our tour catalog, and making purchases through WebPay Plus.

If you have any questions or wish to exercise your rights, you may contact us at:
hola@patagonaenruta.cl

1. Information We Collect

We collect personal information that users voluntarily provide, as well as data automatically obtained during website navigation.

1.1. Data Voluntarily Provided

When completing contact forms, making a purchase, or requesting information, we may request the following information:

First and last name
Email address
Phone number
Billing information (Tax ID/RUT, address, company name if applicable)
Information necessary to book tours
Travel preferences or messages provided by the user

1.2. Automatically Collected Data

When you browse patagonaenruta.cl, we may collect:

IP address
Device type
Browser
Pages visited
Time spent on the website
Cookies (see the specific section below)

These tools are used to improve the user experience and optimize the website.

2. Purpose of Data Processing

The data collected may be used to:

Manage inquiries submitted through the contact form.
Process tour purchases and reservations.
Issue payment receipts and communications related to the purchase.
Send necessary information regarding the purchased tour.
Comply with legal and accounting obligations.
Improve website functionality and user experience.
Send promotions or relevant information (only if the user has given consent).

3. Data Processing for Purchases (WebPay Plus)

To process payments, we use WebPay Plus,a secure system operated by Transbank.

Patagona en Ruta does not store credit or debit card information..
All financial information is processed securely on the Transbank platform.

4. Data Retention

Personal data will be retained only for the period necessary to fulfill the purposes described above or for as long as a commercial or legal relationship justifies such retention.

5. User Rights

In accordance with Law No. 19,628 on the Protection of Private Life (Chile), users may request:

Access to their personal data
Correction of inaccurate information
Deletion of data when legally applicable
Objection to data processing
Information about how their data is used

To exercise these rights, please contact:
hola@patagonaenruta.cl

6. Information Security

We implement technical and organizational measures to protect personal information, including:

SSL certificate
Restricted access policies
Internal security controls

However, no system is 100% invulnerable; therefore, we cannot guarantee absolute protection against external attacks.

7. Use of Cookies

This website uses cookies to improve the user experience and analyze site usage. Cookies may include:

7.1. Essential Cookies

Necessary for the proper functioning of WooCommerce, the shopping cart, and general website navigation.

7.2. Performance Cookies

These cookies help analyze user behavior in order to improve the website (for example, Google Analytics).

7.3. Functional Cookies

These cookies remember user preferences such as language or booking information.

7.4. Third-Party Cookies

Payment tools (WebPay)
Embedded maps or content
WordPress plugins

7.5. Cookie Control

Users may:

Accept or reject cookies through the consent banner
Configure their browser to disable cookies
Request the deletion of associated data

8. External Links

This website may contain links to social media networks or external platforms.
Patagona en Ruta is not responsible for the privacy practices of such websites.

9. Changes to This Policy

Patagona en Ruta reserves the right to modify this Privacy Policy at any time. Any changes will be published on this website and will take effect from the date of publication.

10. Contact

For inquiries regarding privacy or data protection, please contact us at:

hola@patagonaenruta.cl
www.patagonaenruta.cl